Staying compliant with the EU Deforestation Regulation (EUDR) is no small task. This why our...

The Packaging and Packaging Waste Regulation (PPWR) is reshaping how packaging is designed, labelled, and recycled across the EU.
Our Compliance SolutionThe Packaging and Packaging Waste Regulation (PPWR) is the European Union’s legislative overhaul to tackle waste, over-packaging, and plastic pollution across the EU market.
Whether you manufacture, import, fill, or distribute packaged goods in the EU, PPWR will reshape how your packaging is designed, labeled, reused, and recycled.
The PPWR replaces the current Packaging Waste Directive with a directly applicable regulation across all EU countries accelerating the shift to a circular packaging economy.
PPWR sets clear, mandatory requirements for:
Packaging design & recyclability
Recycled content in plastic packaging
Reuse & refill systems
Waste prevention and reduction targets
Harmonized labeling across the EU
All actors in the packaging supply chain, including:
Manufacturers of packaging materials and components
Brand owners and product packagers
E-commerce retailers and platforms
Importers and distributors of packaged goods
Packaging levels:
Primary: Direct packaging (e.g. yogurt cup, shampoo bottle)
Secondary: Grouped packaging (e.g. shrink-wrap around cans)
Tertiary: Transport packaging (e.g. pallet wrap, shipping boxes)
Reduce packaging waste by 15% by 2040
Ensure all packaging is recyclable by 2030
Cut unnecessary and over-sized packaging
Eliminate problematic materials and excess plastic
Packaging must be designed to limit harmful substances.
This means keeping dangerous chemicals and microplastics to a minimum — not just in the packaging itself, but also in what’s released during recycling, disposal, or reuse.
Make Sure To:
Design packaging that meets recyclability performance grades
Limit unnecessary packaging volume and weight
Meet minimum recycled content targets for plastic
Offer reuse systems in certain sectors (e.g., food service)
Use harmonized sorting labels on all consumer packaging
Report packaging metrics to authorities under Extended Producer Responsibility (EPR)
Companies Are Expected To:
Report packaging volumes by type and material to national authorities
Provide data under Extended Producer Responsibility (EPR) schemes
Declare recyclability classification of packaging
Report on reused/refilled units for reuse targets (e.g., beverage bottles)
Disclose use of recycled content in plastic packaging
Use the Digital Product Passport (DPP) for traceability
❗The proposed regulation mandates that packaging must include detailed information about its composition, recyclability, and environmental footprint. A DPP is one of the most efficient ways to provide and manage this data across the supply chain.
What’s Required:
Sorting instructions: Packaging must be labeled with clear icons showing how and where to dispose of it (recycle, compost, etc.).
Material codes: Symbols for plastic types, fiber types, or mixed materials
QR codes: May be required to access detailed recyclability or product passport data
Reuse/refill instructions: For reusable packaging, including cleaning/reuse instruction
Labels must be consistent across all Member States and visible on both primary and outer packaging.
Recyclability Grading (A–D)
All packaging will be assessed and graded based on how recyclable it is:
Grade A – Fully recyclable at scale with high material recovery
Grade B – Recyclable, but with minor limitations
Grade C – Limited recyclability, often due to mixed materials
Grade D – Not recyclable in practice or at scale
❗By January 1, 2030: All packaging must achieve at least Grade C recyclability (≥ 70%).
❗By January 1, 2038: Only packaging with Grade A or B recyclability (≥ 80%) will be permitted on the EU market
Harmonised Labelling Across The EU
PPWR introduces EU-wide packaging labels to help consumers sort waste correctly. Labels must:
Clearly indicate the material type (e.g. plastic, paper, glass)
Include disposal instructions using standard icons
Match the labels on bins/collection systems
Be linked to digital information (e.g. QR codes)
Bans And Restrictions
Strict limitations on how much PFAS is allowed in food-contact packaging (from Aug 2026)
Unnecessary single-use packaging (e.g. for fresh unprocessed fruit and vegetables)
Packaging with excessive empty space in shipments
Proving Your Packaging Is Recycled At Scale (Starting 2030)
By 1 January 2030, the EU will introduce a chain of custody mechanism to prove that packaging is actually being recycled at scale, not just designed to be.
This system will require:
Documentation showing how much packaging waste is collected and sent to recycling.
A verification process so manufacturers can track recycling through the supply chain — from collection to actual processing.
🔍The chain of custody system is used behind the scenes for compliance, to show regulators that your packaging truly gets recycled in practice. It involves:
Technical documentation (e.g. weight of packaging recycled)
Verified data from downstream partners (e.g. recyclers, waste handlers)
Staying compliant with the EU Deforestation Regulation (EUDR) is no small task. This why our...
With years of hands-on experience in the commodity industry, we know the intricate, multi-layered...
The European Union's upcoming Deforestation Regulation (EUDR) represents a significant shift...