Sustaining Smallholder Farmers for
the Good of the Supply Chain
We strongly believe that supporting smallholder farmers is critical to the well being and growth of many industries. Tackling traceability solves lingering questions of product quality and origination, which enables consumers to connect with growers of their favorite products. It also empowers responsible farmers to be more fairly compensated and generates benefits across the entire ecosystem.
Farmer Connect is a fully independent entity and represents a collaborative, industry-wide approach to tackling the industry’s most pressing challenge. It’s initiator is Sucafina, a multinational coffee merchant, who believes this is a tool that should be built by the entire ecosystem. Farmer Connect will operate completely autonomously with its own staff, a diversified Board of Directors, shareholders comprised of the ecosystem participants and a strong Advisory Committee that comes from various fields of expertise.
The entire ecosystem, including farmers, traders, roasters, manufacturers, distributors, competitors and more are invited to shape Farmer Connect by becoming shareholders or project advisors. The governance structure of Farmer Connect will continue to evolve as additional members join to ensure fair industry representation.