Engaging the Japanese coffee lover with the story behind their cup of coffee

We are excited to be announcing a new partnership with the Japanese gourmet speciality coffee company, Philocoffea. We are also onboarding their Ethiopian supplier, Tri-up, and Nandos, their Taiwanese exporter, to bring traceable coffee to their consumers. This partnership marks three new markets for us: Japan, Ethiopia, and Taiwan.

Philocoffea was founded by Tetsu Kasuya, the first Asian to be crowned World Champion at the prestigious World Brewers Cup. Since his championship back in 2016, he has coached baristas from around the world to victory. His passion for coffee can also be seen at Philocoffea. With a mission to “enrich the lives of people everywhere through the medium of coffee”, they want to help their customers learn more about their cup of coffee through building an experience around it.

Adopting the ThankMyFarmer™ platform plays a key role in enhancing consumer experience. By adding an end-to-end traceability solution, consumers are able to engage with the product on a whole new level. They can learn more about their cup of coffee, its origins and its journey from bean to cup. The goal with ThankMyFarmer™ thus, is to help Philocoffea's customers transform their relationship with coffee by bringing origin stories to the Japanese coffee lover.

“Japan is a thriving and discerning coffee market, and we’re proud that our ThankMyFarmer™ platform will play a vital role in facilitating new and deeper ways for people to learn about and engage with their coffee, supporting our mission to humanize consumption through technology,” said Michael Chrisment, CEO, farmer connect®.

We are thrilled to be partaking on this new adventure together with Philocoffea and we look forward to seeing what the future brings.

Team farmer connect